Strategies

Plumber Leads – How to Generate Leads Organically in 2019

 

Looking into Why Most Plumbers Fail at Generating Good Leads:

Let’s go into more details. Most of these companies tend to take the easy route and look to use the paid lead services such as:

 

 

There are a few issues with these services though. Anybody can use them! They become very overloaded and you end up having to fight for your leads rather than dominating your competition. Before we continue on, these paid services can actually work for some companies. There are so many factors involved such as city they are located and what they do. More than likely though, these pay per click services become very costly. They can lack results and consistency. The reality is, paid services are not the ideal plumbing Lead Generation Strategy. One bad thing is that you are always fighting with your competition. Businesses dread competition. The only people that like competition is the consumer because they get better/reduced prices. That allows the consumer to become the dictator.

 

Let’s go more in detail on some of the issues with pay per lead services.

 

1. They oftentimes send prices shooting down. Let’s look at homeadvisor for an example. They send your lead out to all the local plumbers that are signed up to use them. When they do this, your company has to fight for that lead with everyone else signed up. You are going to have to underprice your job. Nobody wants to share a lead with people willing to undercut their job.

 

2. Dealing with “tire kickers” and “price shoppers”: The majority of people that use the sites we talked about tend to only look for the lowest price, not always the best quality. The people that actually have the money to invest in the best quality may never even see you because they only search on Google, rather than using homeadvisor.

 

3. A good percentage of the market uses Google: Traffic that is gain by the sites we went over is pale in comparison from the people that search on Google. If the lead source you are using is only dependent on paid advertising then you are missing out on a huge market. Google has the most potential.

 

4. Getting charged for stuff you didn’t pay for: When you use Google Adwords, you get charged for every click. There are a bunch of clicks that are fraudulent, and most people aren’t even aware of this. That basically means that people are getting charged for spam clicks. When using homeadvisor, you get charged for poor quality leads and ones that you never had a realistic chance of landing.

 

Number 4 is huge. Most people aren’t aware of the issue. We have a unique, in-house software that can detect those bot clicks on Google Ads. The statistics that we have are crazy to see how much money people are wasting on bad clicks. Almost everyone doesn’t want their business to have to rely on paid advertising because you aren’t in control of the ROI and the quality of leads you are going after. We take control of top spots in Google. If you search for “Plumbing in Los Angeles” We make sure that your business will show up at the very top of that search result. This produces great results because most people use google.

 

Who we are:

 

My name is Ippei (E-pay) and I have been generating leads for businesses in the area for years now. I do this by using SEO and search engine optimization. All in all, I have the tools that are needed in order to make sure my client’s site gets to that top spot we talked about. I can get their map listing pinned as well. I have seen a huge difference by doing this compared to the people that use the paid services, such as homeadvisor, google ads or other plumbing lead companies. When you control the market, you get the power to demand your price. You are going to see yourself booked out months in advance. When you achieve the top spot on Google, you are going to see a plethora of the phone calls from the ideal customers. Consistency is great for companies because it allows them to keep expanding and work on other things. Even if what we are putting down for you isn’t good enough and you want to keep using the paid services, there’s nothing wrong with that. If you are seeing a positive ROI I suggest that you continue on that route. But now know what I know, if I were the owner of a plumbing company, the first thing I would do is to make sure that I get the top spot on Google.  The top of Google is a life changed.  All the stats we have prove this.

 

Finally, the Answer: Best Plumbing Lead Generation Strategy is Smart SEO

 

The bottom line is this: Use paid services if you are beginning out or seeing an ROI. But if you want to get to the next level, that simply isn’t enough. You need to dominate Google. If you want to land all of the huge jobs we mentioned, you have to rank for the main keywords plus your city. Some examples may include:

  • Plumbing in Jacksonville
  • Plumbing companies in New Orleans
  • Home plumbers Seattle
  • Commercial plumbing in Phoenix

 

This may be obvious information, but you can’t stop there. The highly searched keywords we just liked are one of the top factors when attempting to get your site to the top. They aren’t the only “money” keywords though. People aren’t just searching for those. It’s truly amazing to see the list of keywords that people actually are spending the time to research in Google. As a company, you need to identify what the “unique” ones are and do whatever possible to obtain them. If you don’t have them, then you can be sure someone else is going after them. -highest quality plumbers -top notch plumbing companies in Memphis -finest plumbers Detroit -cheap and affordable indoor plumbers Cleveland If you have your eye set on a set of high paying jobs, you have to make sure that you are appearing in front of them when they search for those phrases. Your potential customers that need your service are ready to pay you. But how are they finding you? They are searching for those words in Google that we went over. You have to be the first thing in front of their eyes when they search for those words. When you get to the top, you can demand whatever you would like for your prices. Then you eliminate the competition. This is the most logical way when we look at SEO. Get the keywords that make you the most money. You also want to make sure you are ranking yourself the in smaller surrounding cities. For Example: you want to make sure that you aren’t only at the top of the rankings for Baltimore. You also want to make sure that you rank for the cities that are around Baltimore. It’s astonishing to see the money that my clients make from the smaller suburbs.

Closing:

 

Most companies simply don’t do enough on the internet. There are countless amounts of “keywords” that have to do with plumbing that will land you high paying jobs. A lot of the companies on the internet don’t have these words. If you only try to rank yourself for “plumbing” you are missing out dearly. True lead generation is what we define it as the research it takes to figure out what your customers are looking for. It’s a rather complicated and lengthy process, but it can seriously end up making some money in the end. Every new keyword results in more money. A ton of companies don’t even know what they are missing. When you get to the top for the higher quality keywords such as:   “Top of the line plumbing in Memphis” You are going to directly set yourself up in front of the most ideal customers for yourself. They have already decided that they are going to invest. Every lead is created differently. When you use the strategic strategies, you can attack way more. You are going to land more quality leads and close way more jobs. This is going to leave your competition in the dust. Let them fight for the scraps on the paid services such as Google Ads. What we’re doing now, is showing business owners how to get these skills and generate leads on their own.

 

Learn How to Generate Your Own Plumbing Leads in 2020 with Our Coaching Program

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Strategies

Exclusive Tree Service Leads | Marketing by Lead Generation Expert

 

Reasons as to Why Tree Service Contractors don’t Get Quality Leads with Internet Advertisement

 

Why are a good amount of contractors having a hard time with online marketing & lead generation for their company?

 

They are fighting for their leads, rather than dominating their market place.

 

Let me elaborate:

 

When we look at online lead generation & tree service marketing, companies are often just looking to use paid lead services like,

 

  • homeadvisor
  • ads on yellowpages
  • ads on yelp
  • Google Adwords
  • thumbtack

Before we go into the details of these services, some companies are doing very well using them, but it depends solely upon city and niche.

 

These services can often times become super costly and expensive at times.

 

One drawback of these services is that you are always fighting with your competition for leads.

 

Competition is always something that hurts a business. It only benefits the customer. It’s really worth holding onto that fact.

 

Let’s look at some of these issues a little more.

 

  1. The tendency to Drive Prices Down: When we look at homeadvisor, they share the lead they get with all of the contractors around the lead. That forces you to go head to head with your competition to try and steal it from them. You then probably are going to have to under price your jobs in order to keep up with everything. Nobody wants to share their tree service lead with a ton of other companies willing to undercut my job.

 

  1. Looking at Price Shoppers & Tire Kickers: The people that sign up to use Homeadvisor, yellow pages and thumbtack are normally the ones that tend to “price shop” where they are looking for the cheapest service, not always the top quality. The people that are looking for the best or the ones that are ready to invest right away may not ever see your company because all they do is search in google.

 

  1. Most of the market using Google: The traffic that any site obtains is still pale in comparison to the ones searching on google. If your only lead source is at the paid program sites, then there is a huge market you are missing.

 

  1. Getting Charged for Fraudulent Clicks or Bad Leads: When you use Google Adwords, there are tons of fraudulent clicks that a ton of business don’t even know of. Basically, they’re getting charged for clicks of spammers and bots. When using Homeadvisor or thumbtack, you are still getting charged for low quality leads that you never had a chance at.

 

The last point we made is a huge one. We here, have a one of a kind software that can detect those awful bot clicks and spam. It’s amazing to see the amount of money people are wasting for basically nothing.

 

I doubt anyone would want their business to only go off of paid advertising because you can never really control the ROI and quality of leads you are trying to obtain.

 

Who We Are?

My client and I

One of my clients and the job they landed

We dominate top spots

 

Hello! The name’s Ippei, (pronounced E-Pay), and I have been helping local companies generate leads full time for several years now. I have gone about doing this by using Organic SEO or search engine optimization. Basically, it means that I have the skills needed in order to make sure my client’s site gets to the top of Google’s search engine, along with their map listing getting pinned to the top as well.

 

Through the years I have seen it over and over, the huge difference this makes for businesses. I have even seen it make a huge difference for the companies that were having success using some of the paid services like google ads or homeadvisor.

 

When you control the marketplace you then have the ability to charge max dollar for your services and that will lead to you being booked out weeks in advance. When you get properties at the top of the number one search engine in the world, you will consistently get phone calls from your ideal customers. Consistency is great for companies because it allows them to then work on other things such as investing and hiring more staff.

 

If you are using those paid services we talked about and you are still seeing and ROI, it’s not a problem to keep using them.

 

But knowing everything that I know now, if I owned a tree service business, my very first step would to be to dominate Google search for my city.

 

When you get to the top to of Google it’s life changing.

 

I continue to see it over and over again.

 

The Solution: Best Tree Service Lead Production Strategy is Smart SEO

 

The thing is, when we look at tree service lead generation,

 

-You should use paid services if you see a ROI or are beginning out.

 

*But if you really want to see those life changing results, you need to make sure you are the commander of Google.

 

If you want those leads that turn into huge jobs, you need to make sure you are ranking for the main keywords plus your city like:

 

-tree service Chicago

-tree service contractors Miami

-lawn contractors Sarasota

-home tree service

 

What we’ve said thus far may seem obvious but you need to make sure that’s not the only thing you are doing.

 

Those highly searched main keywords are the “key factor” to rank for if you want to become the best tree service company in your local area. HOWEVER, those aren’t the only money keywords out there.

 

People search other words.

 

It’s amazing to see the huge list of tail keywords that people search for in Google. You need to figure out what those are and attack. If you don’t move on them, you can for sure know that your competition is going after them.

 

-affordable tree service companies

-tree service companies with the top quality work

-at home cheap tree service companies

-lawn designers

-top notch tree/yard renovations

-tree remodeling

 

If there are certain high paying jobs that you need more of, then you have to set yourself up to get them. You need to make sure you are in front of those people in the search engine when they are searching for that job.

 

The customers that need these services and are ready to invest are searching these keywords in Google 90% of the time.

 

You need to make sure that you are setting yourself up right in front of them. The best part is, when you get to the top, you are going to dominate over them rather than compete with them. This is because the top guy always gets more clicks than lower ranked sites.

 

What we just went over is SEO the smart way. Finding the words that your customers are searching for and trying to obtain them.

 

One last point to add on though is that you want to make sure you are ranking in smaller cities that have wealthy people.

 

One case of this might be that you are ranked in Louisville, but you also want to make sure that you are ranked in the smaller cities around there. My clients are all amazed at the quality of jobs they are pulling from those “tiny” cities.

 

Conclusion

Most companies don’t do enough on the internet.

 

There are so many keywords that are affiliated with the tree service niche that make tons of money that companies are missing out on. If you are only focusing on ranking for “tree service companies” you are missing out on 90% of the game.

 

True Online lead generation is basically an idea in which you have to look for the keywords that your customers are searching for and make sure you do whatever humanly possible to get those words.

 

It can take a ton of time and effort though, it really isn’t easy. The upside is though, that every new keyword you rank for, could easily add thousands of dollars to your total each month.

 

Most companies aren’t aware of the amount of high quality leads they aren’t getting every month.

 

If you only lean on companies like homeadvisor, more often than not, you are going to be dealing with those price shoppers we talked about. When you spend the time dealing with those, you are going to miss out on the customers that are ready to purchase with their cash in hand.

 

When you rank for the high buyer “intent” keywords like

 

“Best quality tree service companies in New Orleans”

 

You are going to set yourself up perfectly in front of those customers that are ready to buy.

 

These are always the best to deal with because they already decided that they are going to invest.

 

Every lead is different.

 

When using what we talked about as “Smart SEO” you will have the ability to go after those high quality leads that turn into closed jobs at a much higher percentage. You are going to leave your competition fighting for the scraps.

 

If you are interested in what we talked about, and want to generate more leads for your tree service company, contact us here.  

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Strategies

Buy Fire & Water Damage Restoration Leads – Pay per lead vs SEO Marketing

 

Logic behind Why water damage restorations companies Fail to Get Quality Leads with Internet Advertisement.

 

Some may wonder why majority of contractors attempt with online marketing & lead generation for their water damage restoration companies.

 

They are challenging each other for their leads, instead of becoming the top dog.

 

Let us go into more detail.

 

When we look at the online lead generation game, a lot of companies are just looking to use paid lead services like:

 

  • homeadvisor
  • ads on yellowpages
  • ads on yelp
  • Google Adwords
  • thumbtack

 

We can’t talk for everyone though. Some people are actually doing good using these services, but it really depends on the city and type of job you are going after.

 

This whole process can end up to be super costly and resulting in inconsistent results

 

The one thing that stays the same with these companies is that you are always in competition for your leads.

 

Competition is nearly never good for a business. Competition only benefits the customer. It’s super important to know that.

 

Let’s dive more into the problems with some of the pay per lead services.

 

1.Makes Prices Down: For example, Homeadvisor will take a lead and share it with all of the contractors in the local area signed up with them. This makes it so you have to battle with them for it. That results in you having to undercharge your services to keep up. Nobody wants to share leads with anybody, especially those that undercut your jobs.

 

  1. Having to deal with Price Shoppers & Tire Kickers: Chances are that the people that are signed up with Homeadvisor and yellow pages are the ones that tend to “price shop”. That basically means that they aren’t looking for the best quality company to work with, they just want it do quickly and cheap. The people that you want to see your site might not ever even see it.

 

  1. Google: The added traffic that sites gain is still pale when looking at the people searching in google. If the source of the lead is only using those paid program sites, then they are missing out on a huge market.

 

  1. Getting Charged for Bad Leads or Fraudulent Clicks: When using Google Adwords, you get charged for the click. There are tons of fraudulent clicks that are going on that a lot of business owners don’t even know of. That means that they are getting charged for bad leads and the clicks of bots and spammers. When using Homeadvisor or even thumbtack, you still get charged for low quality leads that you never had a chance of anyway.

 

The previous point we made is a really big one. We have an in house software that can detect these bad types of clicks on Google Ads. It really blows people’s minds to see how much money is being thrown down the drain.

 

Chances are, you would never want your business to be in the hands of a paid advertising service because you are never in the driver’s seat of ROI and quality of leads you are going after.  

Who We Are?

My client and I

We dominate top spots

Client landing job

 

Hey my name is Ippei, (Pronounced E-Pay) and I have been producing leads for local businesses in the area for years now. I have gone about doing this by using what is called Organic SEO or search engine optimization. Basically, it means that I have the education and knowledge that is needed to make my companies site reach the top of Google’s search engine as well as getting their map pinned to the top.

 

I see it over and over again: the huge difference this makes for a company, even the ones that were doing well when using homeadvisor, google ads or other water damage restoration lead sites.

 

When you control the market, you can easily charge the maximum amount for your jobs, and have yourself booked out weeks/months in advance. When you get your “properties” to the top spot on search engines(Google), then you are going to consistently start to get phone calls, and have more ideal customers contacting you. Consistency allows companies to expand. They can hire more staff, and begin to safely invest.

 

Let’s straighten something up though. If you are using those paid services we talked about, and you are seeing an ROI, there really isn’t anything wrong with continuing to use them.

 

But with everything considered, if I owned a water damage restoration company, my first step would be to get to the top of Google for that search result for my city.

 

When you are at the top of Google, it can really be life changing. Nothing quite compares to it.

 

I’ve heard/seen it first hand, and continue to see it over and over with my clients.

 

The Answer: Best Water Damage Lead Generation Strategy is Smart SEO

The reality is, when looking at the idea of water damage restoration leads is this:

 

It is alright to use paid services if you are seeing a positive ROI or a beginning company.

 

But in order to really take your business to the next step, you need to control the Google searches.

 

If you want large masses of leads that turn into those high paying jobs, you need to rank for the main keywords plus your city such as:

 

-Water damage Sacramento

-Flooding companies Portland

-Water issues in Miami

 

Some of this may seem obvious, but you need to know not to stop there.

 

You see, those highly searched keywords will be one of the most important things when looking to become the biggest contractor in the area, but they aren’t the only “money” keywords out there.  

 

People don’t always search for those main keywords.

 

It’s shocking to see the huge list of keywords that people are searching in Google. You really need to find them and go after them as well, because if your aren’t, chances are your competition is.

 

  • affordable water damage restoration contractors
  • best flooding contractors
  • Basement flood replacement
  • home water restoration designers

 

If you need certain high paying jobs, then you need to make sure your company's website is coming up on google(search engine) when people search for that specific job.

 

Because those people need that specific job, they are ready to spend money on that service right away. To get to those jobs though, they are searching those keywords on Google 90% of the time.

 

You need to put your site in the best position possible: in front of their eyes. The best thing about that is, is that once you’re at the top, you can dominate over your competition rather than having to deal with them for every lead. The top site always gets the most clicks.

 

What we just went over is SEO the smart and right away, trying to obtain those keywords that make the most money.

 

Another key point to add onto everything is that you want to rank in smaller cities around you that have money.

 

Example being, you don’t want to just rank in Cleveland, but you want to make sure your site is ranking in the smaller surburb cities that are around Cleveland. My clients are all amazed at the quality jobs they are landing that they had been missing out on prior to doing SEO the right way.

 

End Note:

A lot of companies do not do enough on the internet.

 

There are tons of keywords that all have to do with the water damage restoration niche that can make tons of money that companies are not using. If you are only focusing on ranking for things such as “water damage companies” you are missing out on a whole new game.

 

The true lead generation game is studying any keyword that your potential customers are looking up, and then making sure you obtain those words. You want to rank your “properties” above all of your competition.

 

It can take a lot of time and work to accomplish this. But, each new keyword that your company's ranks for can make you hundreds, if not even thousands more.

 

Most companies aren’t aware about how many high quality leads they are missing out on every month.

 

If you are only relying on paid lead generation sites like homeadvisor then you are going to deal with those annoying price shoppers that we talked about earlier. Because of this, you are going to miss out on the customers that are ready to actually hire you.

 

WHen you rank for the better, more high intense words such as

 

“Most affordable water damage restoration in cities around Portland”

 

You are setting your company up to be in the best spot possible: in front of the most customers.

 

These are always the best to deal with because they make up their mind ahead of time that they are going to invest.

 

Every lead is different than the next one.

 

When using smart SEO, you can afford to try and obtain those higher quality leads that lead into closed jobs at much better percentages. It then leaves your competition to fight for whatever you have not taken.

 

If you are interested in working with, you got two options

We have a coaching program where business owners & entrepreneurs can learn how to generate their own leads online

or if you want us to go get the water damage leads for you (done4u) then fill the form below

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Strategies

How to obtain higher quality Contractor Leads online? SEO Marketing vs Pay per Lead Advertising

Logic Why Contractors Don’t Get Quality Leads with Internet Advertisement

 

Why do most contractors attempt and often fail using lead generation companies for contractors? It’s because these companies are selling leads that are not the highest quality in your city.

 

They are fighting with each other for their leads, rather than dominating their market place.

 

Let me elaborate,

 

When we take a look at online lead generation & contractor marketing, majority of companies tend to look for simple paid lead services like:

 

  • homeadvisor
  • ads on yellowpages
  • ads on yelp
  • Google Adwords
  • Thumbtack

 

Now before we say why these aren’t good, we need to put out there that some companies are actually doing very well with using these services, but it all depends on where your company is located and what niche it is in.

 

A lot of it depends on the jobs you are trying to land as well.

 

These services can then become very expensive and the results can be inconsistent.

 

A drawback may be that you are always competing with your competition for the leads.

 

Competition is never good for a business, it really only benefits the customer.

 

Let’s dig a little bit more into some of the issues with these pay per lead services.

 

1.Drives the Prices Down: Homeadvisor will share the lead with the local contractors in the area that are using their service. That in turn, makes it so you have to battle it out with your competition for that lead. You then have to price your jobs way below what they are actually valued at in order to match your competition. I can’t think of anyone that would want to share their contractor lead with 8 other companies that may undercut my job.

 

  1. The annoying Price Shoppers & Tire Kickers: Often times, people that are on, or searching on Homeadvisor, thumbtack or yellow pages are the ones that are looking for the best price, not always the top quality. These home owners that look for the best quality service right away might not even visit the right websites because they randomly search on google.

 

  1. A lot of the market uses Google: The traffic that any of these sites produce are still pale in comparison to the people that are searching in Google. If the lead source you are using is only at those paid program sites then you are missing out on a gigantic marketplace.

 

  1. Getting charged for Bad leads or even fraudulent clicks: When using Google Adwords, you get charged for the clicks. There are tons of fraudulent clicks going on out there that majority of business owners aren’t even aware of. That means, they are getting charged for the clicks of bots, marketers, and spammers. When using Homeadvisor or thumbtack, you can easily get charged for very low quality leads that you could never close in the first place.

 

Number 4 is a huge point. To counter the issue though, we have a software in house that can be used to detect those awful spam and bot clicks on Google Ads. The results are mind blowing as to how much people are spending on fake clicks.

 

I would never want my business to solely rely on paid advertising because you are never in the driver’s seat of the ROI and quality of leads you are going after.

 

Who We Are?

My Client and I

We get all the #1 spots

Excited client gets job

 

What’s going on my name is Ippei, pronounced E-pay, and I have been producing leads for businesses in my area full time for many years now. I have done so by using organic SEO (AKA Search Engine Optimization). Basically, it means that I have the skills it takes to get my client’s site to the very top of the search engine on Google, as well as getting their map listing to the top as well.

 

Over the years, I have seen it plenty of times how much this difference makes for a business, even the ones that were having previous success with homeadvisor, google ads or other contractor lead services.

 

When you control the marketplace, you end up being able to dictate how much you actually want for your services. You will then have top jobs booked out months in advance, and when you get properties at the top of the #1 search engine (Google), then you will consistently receive phone calls from customers that want your service. Consistency allows business the ability to expand, branch out, hire more staff, and invest.  

 

Let’s get something straight though. If you are using paid lead services and seeing a nice ROI, there is absolutely nothing wrong with continuing to use that service.  

 

But after all of my experience, I now know that if I were the owner of a contractor company, the first thing I would do is look to become the commander of Google search results for my city.

 

When you get to the top of Google, there is a chance that it becomes life changing. Nothing comes close to comparing to it.

 

I have seen it over and over again with my clients.

 

The Solution: Best Home Improvement Lead Generation Strategy is Smart SEO

 

The reality is, when it comes to contractor leads,

 

Using paid services work if you are seeing a ROI or beginning out.

 

But in order to take your company to the next step, you need to be the commander of Google.

 

If you want tons of leads that turn into those huge, high quality jobs, you need to rank for the main keywords plus your city such as

 

-Contractors Salt Lake City

-Roofing Contractors Toronto

-Home contractors Baltimore

 

Some of this may seem very obvious, but you need to know not to stop there.

 

Highly searched main keywords will always be the most important thing to rank for if you want to be the best contractor in town, but those aren’t the only “money” keywords out there.

 

Not everyone search for those words.

 

It’s shocking to the the lost list of other keywords that people spend the time to look up in Google. It’s super important to know what those words are and try and obtain them. If you aren’t going for them, chances are your competition is.

 

-affordable contractors

-best contractors

-good home contractors

-quick and easy contracting

-best quality home contractors

-yard contractors

-pool contractors

 

If you have certain jobs that you need more of, then you have to make sure your site is getting in front of the people that have those jobs.

 

Because they need these jobs, they are ready to invest right away. They tend to search those keywords up to 90% in Google.

 

It really is a must to get in front of those investors. The great thing about it is too, is that you can also dominate your competition instead of competing with them because you are getting more clicks.

 

This is SEO the right and smart way, going after those keywords that are going to make you the most money.

 

Another thing to consider is that you need to rank in the smaller surrounding cities where there are rich people.

 

Example: You don’t want to just be ranked in Tampa, but you also need to rank in the smaller cities that surround the major city. Majority of my clients are amazed to see the huge jobs that come from these cities.

 

Wrapping Up

 

Most companies aren’t doing good enough on the internet.

 

There are tons of keywords out there that are associated with the contracting niche that are have the ability to generate a whole lot of money. Most companies aren’t capitalizing on them. If you are only focusing on ranking for “contractor X” you are missing out on a huge market.

 

The real lead generation involves studying keywords that your customers are spending the time to look up on the internet. You then have to do whatever possible to rank your “online properties” above your competition for those keywords.

 

It is a rather lengthy process, but it leads to long and consistent results. Every new keyword can add thousands of dollars to your total every month.

 

Majority of companies don’t know how many high quality leads they are missing out on every month.

 

If you only rely on paid lead generation such as thumbtack, your are going to end up dealing with those annoying price shoppers a lot. You are going to miss out on the customers that have cash in hand and are ready to invest.

 

When you rank for the high buyer (intent) keywords like:

 

:”Most affordable contractor in San Jose”

 

You are going to put yourself in front of those customers that want to buy this second.

 

These are the best customers to deal with because they mostly made up their mind that they are going to invest.

 

Not every lead is the same.

 

When using smart SEO, you can try and land those high quality leads that turn into closed jobs at a MUCH higher chance. You are going to leave your competition in the dust fighting for the scraps on yellow pages, google ads, etc.

 

If you are interested in working with us on getting more of these contractor leads for your companies, contact us here.

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Strategies

Get Exclusive Roofing Leads Online

Top Reasons Why Roofing Contractors Fail to produce Leads with Internet Advertisement

Why do most roofing contractors attempt with online marketing & lead generation for their business?

They are all battling with each other rather than telling the market who is really boss.

Let me explain.

When looking at the idea of generating roofing leads online and roofing marketing, most companies are searching for paid lead services such as:

  • homeadvisor
  • ads on yellowpages
  • ads on yelp
  • Google Adwords
  • thumbtack

This isn’t completely bad though, some companies are actually doing very well when using these specific services (depending on the niche and city). But, depending on the types of jobs you want…

These services can really break the bank, and they aren’t always 100% consistent.

One issue is that you are always going head on for every lead with your competition.

Competition almost always leads to less business someway or another for a business. Competition only really helps out the customer, which is really important to know.

Let’s break down some of the issues with these pay per lead services:

  1. Driving the price down: For example, Homeadvisor will share a lead with all of your local roofing contractors that are signed up with Homeadvisor. The only way to get it is too beat out your competition, which is just another unnecessary step. It’s time consuming and can really affect companies. Companies don’t want to share individual leads with 14 other roofing contractors.
  1.  Having to work around price shoppers & tire kickers: Potential customers that spend time looking on Homeadvisor, thumbtack, or yellow pages are the ones that tend to be price shopping. They don’t always look for the best quality, rather the best price. Home owners that want the top quality companies may never even see you, because they just search for the top companies in Google.
  1. Majority of the market using Google: The traffic that is gained by using any of those sites is still so much less than google. If you only are using those paid programs, you are missing out on a gigantic market.
  1. Getting charged for fraudulent clicks or poor quality leads: If you use Google Adwords, and a bunch of fraudulent clicks are going around, you are still getting charged for them. Google can’t detect the difference. Most business owners don’t even know what they’re paying for. They’re getting charged for clicks of spammers, bots and marketers. When using Homeadvisor, or thumbtack you are getting charged for low quality leads that most people don’t even have a chance at landing.

Point 4 is huge. We have a special, in house software that we can use to detect these horrible, fraudulent clicks. It is truly mind blowing to see the amount of money blown on fake clicks.  

It would be super hard to leave your business in the hands of paid advertising because you are never in the driver’s’ seat of the ROI and quality of leads.

Who We Are?

My client and I

 

We dominate #1 Spots

One of my clients landing a huge job

 

Hey what’s up, My name is Ippei, (pronounced E-Pay) and i’ve been generating leads for businesses around my area for years. I achieved this by using the strategic strategy of organic SEO or search engine optimization. Basically, I have the skills it takes to get my client’s site to the top of Google’s search engine and get their mapped pinned to the top as well.

Over the years, I have seen the huge difference being at the top does for a company. I have even seen success with companies that were having some success with homeadvisor, google ads, and other roofing lead services.

When you are at the top, you are the ruler. You command the marketplace. You can then demand top of the notch prices for your services and have huge jobs booked out weeks/months in advance. When you get to the top of google, you are going to get tons of phone calls. You will get the most ideal potential customers reaching out to you. When you build up consistency in a business, you can then expand in other areas such as hiring, and investing.

However, if you are using paid services and seeing an ROI, there is nothing wrong with continuing to use them.

But using my knowledge, if I owned a roofing company, the first step I would take is to get to the top spot on google for the search results for my city.

Google can be a life changer for some companies. Nothing quite compares to google.

I’ve seen it over and over with my clients.

The Answer: Best Roofing Lead Generation Strategy is Smart SEO

 

The reality of roofing contractor leads is this,

Using paid services is an OK idea if you are seeing ROI or just starting out.

BUT, if you really want to make the next step with your company, you need to rule google.

If you want a huge volume of leads that in turn become big jobs, You need to rank for the main keywords plus your city such as

  • Roofing contractors Houston
  • Roofing improvement companies in Salt Lake City
  • Roofing Cleveland
  • Roofing upgrades in Denver CO

Although that may seem like an obvious point, it’s really important to not stop there.

These highly searched main keywords are the most important things when looking to rank higher. If you want to be the best roofing contractor in your city that is huge, but you also have to look at the money keywords also.

Money keywords go with main keywords and are important too.

It’s shocking to see the list list of long tail keywords that potential customers are searching up on google. It’s really important to know what those are and like main keywords, attack the words. If you aren’t going for those keywords, you can bet your competition is.  

-Quality roofing contractors

– affordable roofing

-ceiling contractors

-new roofing

Landing high paying jobs require a website that appears right when someone searches for that specific job.

The customers that need these services have money in hand and are ready to invest with the right company right away. They normally search for those keywords in Google 90% of the time.

You need to get your company in front of those people. The great part about that ranking is that when you get to the top, you rule over your competition, rather than competing with them. The top sites always get more clicks.

Going this route is doing SEO the smart and right way. Going after those specific keywords that lead to revenue.

Another key point to add onto that is trying to rank in smaller cities where there are wealthy homeowners.

Example: You don’t want to just rank in Louisville. You also want to rank in the smaller cities around Louisville. Majority of my clients are in awe at the jobs they land from the smaller cities, that they never even went after before.

Conclusion

Majority of companies aren’t doing enough on the internet.

There are tons of keywords out there that are involved with the roofing niche that make tons of money. Most of these companies are failing to understand. If you only capitalize on ranking for “roofing improvement” you are missing out on a ton.

The actual game of Online Lead Generation is all about doing the research to find out the keywords your customers are looking for on the internet and doing whatever it takes to get your online property above your competition for those words.

It isn’t a short process. It can take time and effort. But, in the long run, it really does produce results. Each keyword you rank for can add thousands of dollars to your total line every month.

Most companies aren’t realizing how many high quality leads they are missing out on every month.

If you are only using paid lead generation like thumbtack, you are going to deal with price shoppers majority of the time. You are going to miss out of the people that are ready to buy with credit card in hand.

When you rank for higher buyer keywords like:

“Best quality roofing remodelers in San Francisco”

You’re going to put yourself in front of people ready to buy.

These are obviously the best customers to deal with because they have made up their mind that they are going to invest.

Not every lead was created the same way.

When using smart SEO, you get to go after higher quality leads that turn into closed jobs at MUCH higher percentages, and leave your competition going for crumbs.        

If you would like to work with us on generating more of these high quality roofing contractor leads for your roofing company, contact us here.

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Strategies

How to generate better Construction Leads online? SEO Marketing vs Pay per Lead Advertising

Why Most Advertising on the internet Fail at producing the best Leads for Construction Companies:

Search Engine Optimization vs Pay per Click & Lead: Which online marketing model is better for the Construction Niche?

Let’s explore a little more into it.

Most of the construction companies just pay the first company they search for to generate leads for themselves.

Some of these would include:

-Google Adwords

-Thumbtack

-Ads on yellowpages

-Ads on Yelp

-Homeadvisor

Etc

There is a big issue with using these companies though. Anybody under the sun can use them. That includes your competition. These companies become over used very quickly and before you know it you’re competing with your competition rather than commanding them.

Occasionally, these services can work for some companies. It all depends on the niche and city.

Repeatedly though, these pay per click / pay per lead services become pricey, lack consistent outcomes, and don’t entirely produce the desired results.

Basically, these paid services aren’t the finest construction lead generation strategy.

One con of using these services is that you are using the same strategies as your competition is using.

The more competition, the worse off your business is. You and your competition fighting is only going to benefit the customer.

This makes the customer the dictator.

Let’s examine a little more into cons of using paid services.

  1. Most of the time, they drive the “big-picture” prices into the ground: Home Advisor sends out the lead to all of the local construction companies. When this happens, your company has to fight with your competition. This makes your asking price that you quote for X job go down in price. I don’t think any companies want to share a possible construction lead with 10 other companies that could charge less than me.
  2. Having to deal with the annoying price shoppers and tire kickers: As most people would expect, people searching on these sites (Yellowpages, Homeadvisor, and thumbtack) want the lowest price they can find. They sometimes don’t even look for the highest quality. The companies with the jobs may not even find you because they just look for the top ranked companies on google, not home advisor.
  1. Most of the market uses Google: traffic that is gained by using a paid site (home advisor) is so much less compared to people searching in Google. If the only lead source you have is coming from paid services, then you are missing a huge marketplace of google organic rankings, which mainly has the biggest potential.
  1. Getting charged for leads that aren’t what you are looking for: For example, when you use Google Adwords, you are getting charged for every click. Not every click is a legit one. There are tons of fraudulent clicks that business owners aren’t even aware of. These can come from scammers or bots. When using home advisor or thumbtack, you are simply getting charged for for poor quality leads, that you never really even had a chance of getting.

Con 4 is a huge issue that tons of business owners didn’t even know existed.

We use a one of a kind in house software that detects that awful spam, and bot clicks on Google Ads. The stats end up showing crazy results of how much money is being wasted on bad clicks.

Chances are, most people would never want their business to be solly reliant upon paid advertising because you aren’t in full control of the ROI and quality of the leads.

We own number one spots in Google organic rankings.

Example: If you were to search “Construction companies in Seattle” in Google

We make sure your business will show up at the top of that search result. Because people using Google’s search engine on their computer, along with smart phones, we end up producing the best results.

Who we are:

My Client and I

Stats from a Client

 

We dominate #1 Spots

My name is Ippei (E-Pay), and i’ve been creating leads for businesses in the local area for years now. I have done this by using straight up biological SEO and search engine optimization. I have the tools that are needed in order to make sure my client’s site reaches the top of Google’s rankings. I also make sure their map listing is listed at the top as well.

Over the years, I have seen a great difference in going this route versus companies that are having success with homeadvisor, Google ads, or other construction lead companies.

When you control the market, you set your prices. You will get the best and most quality jobs available. Thus in turn, you will begin to start booking your company out for weeks in advance. When you secure the top spot on the top of the search engine (Google), you are going to get those phone calls from the most ideal clients that have cash in hand, ready to hire. They need immediate service. When you consistently begin to do this, it allows your company to grow and hire more workers.

Even after being informed about paid per services, if you still want to continue using them, that’s fine. If you are seeing a positive ROI, I suggest you stick with them.

But with my knowledge and experience, if I owned a construction company, the first thing I would do is to try and secure the top spot in Google search for my city.

Being at the top of google will change your life.

The numbers support this.

The Solution: Best Construction Lead Generation Planning is Wise SEO

 

The final comment:

Using paid service is fine if you are seeing positive ROI or just beginning out.

But in order to make the jump, that isn’t going to cut it.

You need to dictate google.

To land the big leads, you need to rank for the main keywords plus your city.

For example:

-Construction companies New York

-Construction contractors Buffalo

-Development companies Oklahoma City

Regardless, you can’t settle with this.

Highly searched keywords are should be the top factor when you are trying to rank your site. These however, aren’t the only money keywords.

It’s crazy to see the list of keywords that people actually search up in google. You need to identify them and obtain them. If you aren’t ranked for these terms, you can bet that other companies in your area are.

(money keywords)

If there is a certain high paying job that you really want, you have to make sure that your site is getting out to the people that have them. To do this, you need to make sure your site is coming up when they search for those keywords.

Your clients that need special services have money in hand. You have to think how are they finding me? They are searching for those keywords.

You have to make sure that when they search for those keywords that you are the first thing they see. When you get to the top, you’re the dictator to your competition’s prices. They are competing with you now.

Going this route is the smart way to go when you look at the SEO sector of your company. Getting those keywords that bring in the money.

Also, you need to rank in smaller surrounding cities where there are affluent people.

For example: You don’t want to just have the top spot for Construction companies in Houston, but also the smaller cities around Houston. Most of my clients are in awe at the leads we produce for them from these smaller suburbs that they never even thought to target before.

Conclusion:

Most companies aren’t doing what it takes on the internet.

There are hundreds of keywords that are involved with construction in some aspect. These words bring in the big bucks. Most of these companies tend to lack them though. If you only target the word “construction” you are missing out big time.

True online lead generation is all about the research it takes to figure out what your customers want from you.

Not going to lie, it isn’t an easy process. If the time is put in though, it can be really beneficial in the end. Every new keyword equals more money you make.

Most companies don’t see what they are missing out on yearly.

If you only spend the time with companies like google ads, you are dealing with a small portion of the marketplace, mainly filled with price shoppers(mainly). You are missing the big customers with cash in hand, ready to hire.

When you are at the top for higher quality keywords such as:

“First-rate construction companies in Los Angeles”

You are going to appear in front of the ideal clients right when they hit enter.

These customers have already made the decision to invest.

Every lead is much different though.

When you use smart SEO strategies, you go right for the higher volume, more quality leads. These leads are going to help you close the higher paying jobs at a much higher percentage. This is going to leave your competition with no other choice other than to use paid services such as Google Ads. Make them fight for the scraps and compete with each other, while you sit in your throne.

If you are interested in this great switch, and getting more high quality construction leads for your company, make sure to contact us here. 

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Strategies

How to generate more quality Landscaping Leads online? SEO Marketing vs Pay per Lead Advertising

 

Why Most Internet Advertisement Fail at Generating Quality Leads for Landscapers:

 

Search Engine Optimization vs Pay per Click & Lead, which online marketing model is better for the Landscaping Niche?

 

Let’s look into it

 

Most of these companies are looking for the easy way out by using big paid lead services like:

 

-Google Adwords

-Thumbtack

-Ads on yellowpages

-Ads on Yelp

-Homeadvisor

 

Etc

 

The issue with these services is that ANYONE can sign up and use them. So they become very saturated quickly, and you end up COMPETING with your competition, instead of dominating them.

 

Sometimes, these paid services can work for some companies, depending on the niche & city.

 

But often times, these pay per click / pay per lead services can become very expensive, lack consistent results and don’t quite produce the targeted results.

 

The truth is, these paid services aren’t the very best landscaping lead generation strategy.

 

One con of using these services is that you are always in the same boat with your competition.

 

The more competition there is, the worse it is for your business. The only person benefiting out of the dreaded competition is the consumer.

 

This basically puts the customer in the driver’s seat.

 

Let’s look a little more into the problems with the pay per lead services:

  1. They tend to drive the overall prices into the ground: Home advisor sends the lead out to all of the local landscapers. Because of this, your company has to battle it out with your competition, thus making the price you quote for jobs much less than you would like. Why would anyone want to share a possible landscaping lead with 12 other companies that could charge less than me?
  2. Having to put up with the pesky price shoppers and tire kickers: As expected, consumers that are searching on these sites (Yellowpages, Homeadvisor, and thumbtack) are looking for the lowest price possible, not necessarily the highest quality. The home owners that have the money to invest in the actual good quality service might never find you because they are simply picking the top companies ranked in Google instead of going on homeadvisor or Google Ads.

 

  1. Majority of your market uses Google: Traffic gained by one of these sites (homeadvisor,etc) pale in comparison from people searching in Google. If your lead source is dependent on paid advertising, then you are missing out on a gigantic marketplace of Google organic rankings which has the biggest potential.

 

  1. Getting charged for inconsistent or bad leads: When using Google Adwords, you are getting charged for every click. There are still tons of fraudulent clicks going on that most business owners are not aware of, thus getting charged for clicks by spammers, and bots & marketers. When using Homeadvisor or thumbtack, you just simply get charged for very poor quality leads that you never really had a chance at getting.

 

Number 4 is a huge problem that most business owners are unaware of.

 

We have a unique in house software that can detect that horrible spam, and Bot clicks on Google Ads. The statistics reveal pretty startling results of how much money is being wasted on bad clicks.

 

Most people would never want their business to rely completely on paid advertising because you are never technically in control of the ROI and the quality of the leads you are trying to land.

 

We monopolize number one spots in Google organic rankings.

 

For example: If you search “Landscapers in Dallas” in Google

We ensure your business shows up at the top of the Google search results, and because most people use Google’s search engine on their computer and smart phones, this produces the most significant results.

 

Who we are:

My Client and I

 

We dominate the #1 Spots

 

Excited Client lands big job

 

My name is Ippei (E-pay), I have been developing leads for businesses in the local area for many years now. I have done this by using straight up biological SEO and search engine optimization. Summing it up, I have the tools needed to help my client’s site reach the top of Google’s rankings. In addition, I can get their map listing up to the top as well.

 

Over the years, I have seen an even bigger difference going this route compared to those companies that are having success with homeadvisor, Google ads, or other landscaping lead companies.

 

When you begin to dictate the market, you can be the boss of your prices. You will land those quality jobs and begin to book your company out for weeks in advance. When you get that top spot on the top search engine on the internet (Google), you will always get those phone calls from the most ideal clients that are ready to purchase, that need immediate service. Consistency allows you and your company to scale out, hire more workers and safely invest back into the business.

 

Even after reading this, you still want to continue using the paid services, there isn’t an issue with that. I suggest you continue with those services as long as you are seeing a positive ROI.

 

But with my knowledge, if I owned a landscaping company, my first step would be to try and achieve that top spot in Google search for my city.

 

Being at the top of google is a life changer.

 

The numbers support this.

 

The Solution: Best Landscaping Lead Generation Strategy is Smart SEO

 

The final statement is this:

 

Using paid services is fine if you are seeing ROI or beginning out.

 

But if you really want to make the jump to the next level, that isn’t going to cut it.

 

You need to control google.

 

In order to land all of these big leads, you need to rank for the main keywords plus your city.

 

For example:

 

-Landscaping companies Seattle

-Landscaping Phoenix

-Garden Contractors Orlando

-Commercial Landscaping Minneapolis

 

Although this is probably obvious information, you cannot be satisfied with just this.

 

Highly searched keywords are the top factor when trying to rank your site. However, these aren’t the only money keywords.

 

People don’t just search for these main keywords.

 

It’s shocking to see the list of the keywords that people actually spend the time to look up in google. You need to figure them out and try to obtain them. If you are not ranked for these terms, you can be sure that other companies in your area are.

 

-economical landscaping companies

-cheap gardening contractors

-top landscaping contractors

-outside renovations

-elite landscapes

-finest gardening companies

 

If you have certain high paying jobs that you want to obtain more of, you need to make sure that your site is appearing in the search engine when people punch in those words.

 

Your clients that want these special services are ready to give you money. How are they finding you though? They are searching those keywords in Google.

 

You need to make sure you are the first thing they see when they do search for those words. Once you’re at the top, you are the commander to your competition’s prices. Now you aren’t competing with them. They’re competing with YOU!

 

Going this route is the logical way to go when looking at the SEO aspect of your company. Getting the keywords that make you the most money.

 

In addition, you really want to rank in smaller surrounding cities where there are rich people.

 

Example: You don’t want to just be at the top of the Miami search results, but also the smaller cities around Miami. Most of my clients are shocked at the leads we generate for them from these suburbs that they have not targeted before.

 

Conclusion:

 

Majority of companies aren’t doing what it takes on the internet.

 

There are hundreds of keywords that involve landscaping that bring in big ticket jobs. Most of these companies are lacking them. If you are only trying to improve your ranking on “landscaping” you are missing a big piece of the pie.

 

True online lead generation is about the research it takes to figure out what your potential clients are looking for.

 

It is a rather lengthy process, but like most things in life, ends up being worth it in the end. Every new keyword you secure, the more money you will make.

 

Most companies do not realize what they are missing out on, monthly, and yearly:

 

If you only put all of your time and money into paid lead generation like google ads, you are only dealing with small portion of the marketplace which happens to be mostly price shoppers (more often than not). You are missing out on the customers that need immediate service, with credit card in hand, ready to pay you.

 

When you are at the top for higher quality keywords like:

 

“Finest landscaping companies in Atlanta”

 

You are going to be put directly in front of your ideal clients eyes right when they hit enter.

 

They have already made up their mind that they are going to invest.

 

Every lead is different.

 

With strategic SEO strategies, you can attack those higher volume, and more quality leads that are going to lead to you closing more top paying jobs, at a much higher percentage. This is going to leave your competition going back to paid services like Google Ads. Let them fight for the scraps & compete amongst each other, while you dominate the marketplace.

 

If you are interested in making this life changing switch, and gaining more high quality landscaping leads for your company, make sure to contact us here.

 

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Strategies

How to generate more quality Home Improvement Leads online? SEO Marketing vs Pay per Lead Advertising

 

Top Reasons Why Home Improvement Contractors Fail to Get Quality Leads with Internet Advertisement

 

Why do most contractors struggle with online marketing & lead generation for their home improvement business?

They are competing for their leads, instead of dominating their market place.

Let me explain.

When it comes online lead generation & home improvement marketing, most are simply looking for paid lead services such as

  • homeadvisor
  • ads on yellowpages
  • ads on yelp
  • Google Adwords
  • thumbtack

Now some companies are doing very well with these services, but depending on the city & the types of job you are going after…

This can become very costly and at times the results can become very inconsistent.

Of course the major drawback with all of these services is that you are always competing for the lead with your competition.

And competition is never good for business, it is only good for the customer. It is important to know this fact.

Here’s some top issues with these pay per lead services.

1.Drives the Prices Down: Homeadvisor shares the lead with all the local contractors using their service, and you are forced to go head to head with some of these companies forcing you to price the jobs way below what you deserve to make. I don’t know about you but I wouldn’t wanna share my kitchen or bathroom remodeling lead with 10 other companies that can undercut my jobs.

2. Dealing with Price Shoppers & Tire Kickers: People that are searching on Homeadvisor, yellowpages, thumbtack are the customers that are generally price shopping, not necessarily looking for top quality, but the cheapest services out there. Home owners that are looking for the best or ready to invest in quality right away, might never even visit these sites, they may just search in Google for top companies.

3. Most of your market still uses Google: The traffic that any one of these sites gain still pale in comparison to people searching in Google. If your lead source is only at these paid program sites, there is a huge market place out there you are missing out on.

4. Charged for Fraudulent Clicks or Bad Leads: You get charged for the click with Google Adwords and there’s a lot of fraudulent clicks going on out there that most business owners are not aware of, essentially getting charged for the clicks of spammers, bots & marketers. With Homeadvisor or thumbtack, you can get charged for very low quality leads that you never had a shot at closing.

The last one is a pretty big one, we have an in house software that is able to detect spam & bot clicks on Google Ads and it is mind blowing to see how much money is being wasted on fake clicks.

I would never want to rely my business solely on paid advertising because you are never in full control of the ROI and quality leads you are after.

 

 

Who We Are?

Me & My Client

 

We Dominate the #1 Spots

Excited Client Lands a $6K Job

 

Hey my name is Ippei, pronounced Epay, I’ve been generating leads for local business for several years full time by using organic SEO or search engine optimization, in short it means I got the skill set to get my client’s site at the top of Google’s search engine as well as pinning their map listing to the very top.

I’ve seen time and time again, the dramatic difference this makes for the business even those that were having success with homeadvisor, google ads or other home improvement leads for sale services.

When you dominate the marketplace you can command top dollar for your services and have quality jobs booked out weeks & months in advance. And when you got properties at the of the #1 search engine on the internet which is Google, you are consistently getting phone calls, your ideal customers reaching out to you. This consistency allows business owners to begin to scale their business, hiring more staff and investing safely into their expansion.

Now if you are running these paid services and seeing an ROI,there is nothing wrong with continuing with that.

But knowing everything I know now, if I owned a home improvement / remodeling business, the very first thing I would do is to look to dominate Google search results for my city.

Once you are at the top of Google, it can become a life changing difference. Nothing really compares to it.

I’ve seen this first hand time and time again with my clients.

 

The Solution: Best Home Improvement Lead Generation Strategy is Smart SEO

 

The bottom line when it comes to home improvement contractor leads is this.

Use paid services if you are seeing ROI or if you are just getting started.

But to really take your business to the next level, you need to dominate the Google searches.

If you want shear volume of leads that turn into big jobs. You must rank for the main keywords plus your city such as

  • home improvement Atlanta
  • home improvement contractors Dallas
  • bathroom remodeling Minneapolis
  • Kitchen remodeling Columbus

All of this is pretty obvious, but it is important to not stop there.

You see, these highly searched main keywords, will be the most important things to rank for if you want to become the biggest & baddest contractor in town, but its not the only money keywords out there.

Not everyone searches these main keywords.

You would be surprised to see all the long tail keywords that people are searching in Google. It’s important to identify them and go after them as well, because if you’re not, you can be sure that your competitors are getting them.

  • affordable home improvement contractors
  • best home improvement contractors
  • kitchen counter top replacement
  • home remodeling designers
  • marble countertops
  • granite countertops
  • kitchen renovation
  • designer kitchens

If you have specific high paying jobs that you want more of, then you need to make sure your website pops up in the search engine when searching for that specific jobs.

Because your customers that are needing these specialized services are ready to invest in the right company and they are searching these keywords in Google 90% of the time.

You need to get in front of them. And the beauty is, once you are ranked at the top, you now dominate over your competition instead of competing with them because the top guy always gets more clicks than the sites below.

This is doing SEO the smart way, going after these specific keywords that generate the most revenue.

Another important thing is to rank in smaller cities where there is an affluent population or wealthy homes.

For example, you don’t just want to rank in Dallas, but you also want to rank in all the smaller suburb cities surrounding the major city. Most of my clients are astonished at the quality jobs that are in these tiny pockets that they’ve been missing out on this whole time.

 

Conclusion

 

Most companies are not doing enough on the internet. 

There are so many keywords out there that pertains to the home improvement niche that generate top dollars that most companies fail to capitalize on. If you just focus on ranking for “home improvement” you are missing out dearly.

True Online Lead Generation is all about meticulously studying all the keywords your customers are searching for on the internet, and doing whatever it takes to rank your online properties above your competition for those keywords.

It can take time & effort but it produces long term, consistent results. Each new keyword you rank for, can add thousands of dollars to your bottom line every month.

Most companies don’t realize the amount of high quality leads they are missing out on every month.

If you solely rely on paid lead gen like homeadvisor you will deal with price shoppers more often than not, and miss out on a lot of customers out there that are desperate and ready to purchase with their credit card in hand.

when you rank for high buyer intent keywords such as

“best kitchen remodelers in Las Vegas”

You are going to get in front of the customers that are ready to buy.

These customers are the very best to deal with because they have already mostly made up their decision to invest.

Not every lead was created equal.

With smart SEO you can go after these high quality leads that convert into closed jobs at MUCH higher percentage, and leave your competition fighting for scraps on Homeadvisor, yellowpages, thumbtack & google ads.

If you want to work with us on getting more of these high quality contractor leads for your home improvement business, contact us here.

 

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