Contractor Marketing Pros Review: Can Their LEAP System Really Double Your Sales?

Contractor Marketing Pros, formerly known as Roofing Marketing Pros, is a digital marketing agency based in Miami Beach, Florida. They specialize in serving home-service businesses. Founded by Mauricio Cardenal, the agency claims to have generated over 200,000 leads and $500 million in sales for its clients since 2017. They offer a suite of services including SEO, PPC, website design, and AI automations, all centered on their proprietary “LEAP” system (Local SEO, Engagement, Authority, and Performance).

Contractor Marketing Pros are mixed, but mostly positive. They have a 4.7-star rating on Google but a 2-star rating on Yelp. Positive reviews often cite the team’s professionalism and high-quality leads. Negative reviews directly contradict those complaining about the deliverables and poor quality leads.

I’ve been in the lead generation business since 2014, and I’ve seen countless agencies make big promises. My team and I have done the deep research on Contractor Marketing Pros—analyzing their services, verifying their claims, and digging into their real customer feedback. This review will give you the full, unbiased picture of what it’s like to work with them, from their performance guarantees to the significant red flags we uncovered.

What are the pros and cons of hiring Contractor Marketing Pros?

Pros:

• Contractor Marketing Pros offers tiered performance guarantees for organic traffic growth. Their top-tier “Platinum” plan guarantees a 150% increase in organic traffic within 12 months.
• The agency focuses exclusively on the contractor and home services businesses. This specialization means they have deep experienced with the target markets.
• They promise market exclusivity by only working with a maximum of 2 contractors per trade in any given metro area.

Cons:

• There is a massive discrepancy between the revenue claims on their website ($47 million) and Mauricio Cardenal’s LinkedIn ($500 million). This 10x inflation raises serious questions about their transparency and the reliability of their marketing claims.
• Detailed negative reviews from clients on Google and Yelp describe experiences of being overcharged, receiving poor results, and dealing with spam calls.
• The “Terms” page on their website leads to a 404 error. This lack of accessible terms and conditions means potential clients cannot review critical information about service agreements, liability, and dispute resolution.

What does Contractor Marketing Pros do?

Contractor Marketing Pros is a full-service digital marketing agency that aims to be an all-in-1 growth partner for home service businesses. Their core strategy is built around their LEAP system, which integrates SEO, paid ads, and automation to dominate local markets. They focus on building a strong online presence for their clients to generate a consistent and predictable stream of inbound leads, rather than relying on inconsistent methods like door-knocking or storm chasing.

What services does Contractor Marketing Pros offer?

• Search Engine Optimization (SEO) – SEO services to rank higher in Google search results for relevant local keywords.
• Paid Advertising (PPC) – Management of Google Ads, Google Local Service Ads, and Meta (Facebook/Instagram) Ads.
• Website Design – Custom website development focused on conversion and showcasing client projects and reviews.
• Google Maps SEO – Optimization of Google Business Profile to rank in the local “Map Pack” for high-intent searches.
• Generative Engine Optimization (GEO) – Advanced, AI-driven SEO services.
• AI & Automation Services – Implementation of AI-powered chatbots and lead nurturing sequences.

Is Contractor Marketing Pros good at SEO?

Based on their client case studies, Contractor Marketing Pros appears to have a strong competency in SEO. Their detailed case study for Rinaldi Roofing, for example, showcases a 631% increase in organic traffic and over 200 keywords ranked in the top 10.

They are a Google Partner and heavily promote their ability to rank clients in the Google Map Pack. However, the negative reviews citing poor results suggest that their success may not be consistent for all clients.

Who are Contractor Marketing Pros’ clients?

Some of their most prominently featured clients include:

• Rinaldi Roofing (Rhode Island): Grew from $3M to over $10M in annual revenue in three years.
• Adam Quenneville Roofing (Massachusetts): A long-term client featured in multiple video testimonials and a 5-star Google review.
• Coastal Roofing Specialists (Texas): Featured in a video testimonial on the company’s Results page.
• Window Depot USA of Twin Cities (Minnesota): Another client showcased with a video testimonial.

Contractor Marketing Pros reviews: What do real customers say about this marketing agency?

Contractor Marketing Pros has a high volume of positive reviews, but they are contrasted by several detailed and concerning negative reviews.

Adam Quenneville complimented Contractor Marketing Pros for consistently delivering high-quality leads. He said his company was growing 20% in 1 year. His annual revenue went up from $15 million to $20 million.

In contrast, Innovative Roofing hired Contractor Marketing Pros for SEO and ad management. However, the leads were of poor quality. They also said that the agency kept overcharging them. The client then complained that Mauricio and his team did not take feedback seriously.

What does Contractor Marketing Pros claim?

Contractor Marketing Pros claim that their AI-powered marketing system can deliver 50-100 closed jobs per month. They claim that this system has generated over 200,00 leads for over 400 contractors in 8 years.

Who is Mauricio Cardenal?

Mauricio Cardenal is the founder and CEO of Contractor Marketing Pros. He graduated from the University of Florida with a Bachelor of Science in Civil Engineering and worked in the construction industry before pivoting to digital marketing. He founded the company in 2017, initially as Roofing Marketing Pros, before rebranding in April 2025. Cardenal is the public face of the company, hosting the “Contractor Growth Engine” podcast and appearing in numerous videos and webinars. His LinkedIn profile claims he has helped contractors generate over $500 million in sales.

Contractor Marketing vs Ippei Leads

Why should you choose Ippei Leads over other SEO agencies?

You should choose Ippei Leads over other SEO agencies if you want SEO to be the main growth engine instead of just 1 service inside a much larger marketing package. Contractor Marketing Pros has a strong all-in-1 offer for contractors. They combine SEO with paid ads, website design, AI follow-up, Google Maps SEO, and reporting, which can be appealing if you want one company handling everything. But when an agency is spread across multiple channels, SEO can end up being just one part of the system instead of the main driver of long-term lead generation. It also costs a lot to manage paid ad campaigns.

Here at Ippei Leads, I take a more performance-based approach to SEO. I focus on the search terms tied to your most profitable services and judge success by the results that actually matter, which are qualified leads, booked jobs, and revenue. I do all of the SEO work in-house instead of outsourcing it to third-party fulfillment teams. I also use reputable backlinks with real traffic, so the authority being built is designed to support rankings that can turn into real business.

I also do not stop at surface-level optimization. I use AI to speed up deeper on-page improvements like meta descriptions, headings, and image alt text. Important SEO changes can happen in days instead of dragging on for months. And when the niche has room to expand, I can build additional lead generation assets on top of the main SEO campaign. That means you are not relying on one website alone. You are building a wider digital footprint, more lead opportunities, and a lead generation system that becomes more valuable over time. Learn about my SEO services and see how they build sustainable lead sources instead of campaigns you have to keep funding.

Learn about my SEO services and how they can enable you to dominate your market long-term and actually generate you more revenue.